The Villa Lodola cosmetic and food&beverage line integrates perfectly with L.O.H.A.S. (Lifestyles of Health and Sustainability), a new consumer lifestyle that is quickly capturing the attention of many people throughout the world.
Defined by a heightened sense of civic awareness and associated with individual pleasure, the term “LOHAS” identifies a type of modern consumer who is enamoured of technology and aesthetics and dedicates a large amount of time to individual well-being and the surrounding world through daily choices based on eco-sustainability and attention to personal health and the well-being of the Earth. When these consumers purchase something they pay attention to quality and origin of products and they prefer organic and bio-sustainable foods and cosmetics. These are all characteristics that blend perfectly with the Villa Lodola line, which the company has chosen to promote and distribute to shops that follow the LOHAS philosophy.
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